Part One - Fit for the day - of Telekom Smart Fashion Show by q-bus Mediatektur Client: Deutsche Telekom

By q-bus Mediatektur Client: Deutsche Telekom Fashion becomes technology. Besides designers, engineers and a few technology brands Smart Fashion is becoming an interesting part of fashion magazines and fashion weeks. What started with wearables is more and more about intelligent, illuminated and printed materials. For us at the heart of Smart Fashion is the idea of connection and digitization. The perfect brand-fit for the digitization provider Deutsche Telekom on the way to being an experience and lifestyle brand. With this in mind we created a smart fashion show for a huge B2B event of Deutsche Telekom. Smart Fashion happened to be the emotional anchor for a digital lifestyle show, presenting the disruptive impact of digitization in our daily life. Autonomous platforms, a kinetic ceiling and interactive dance performances made the show itself a digitization experience. With kinetic suits, sewn-in solar fabrics, wearables for industry and 3D-printed haute couture, the show opened a window into tomorrow’s world.